What is Call Tracking? Analytical call tracking uses dynamic numbers insertion (or static numbers) to track all sales channels including; offline, website visits and phone calls. Our call analytics tool provides clear actionable data to improve marketing spend and boost sales efficiency of marketers. Our call tracking tool prevents clients from wasting money on certain leads that are not converting, and begin managing sales phone calls, including dropped calls, more effectively. We aid in painting a holistic picture of your different channel attribution, improve your marketing ROI.