allAgents icon About allAgents

What We Do is an independent review site for estate agents, letting agents and essentially anyone involved in the property chain in the UK.

Our objective is to help consumers make a more informed decision on which estate or letting agent they choose.

The Review Process

Customers can write a review for any estate agent or letting agent within the United Kingdom. Customers can write a detailed account of their experience with their agent and must also score their agent overall on our 5 star rating scale.

All reviewers must follow the review code and be fair and honest in what they write.

All reviews are moderated and checked for authenticity using our unique scoring system and must pass human review before being published. As a result, reviews may take up to 7 days to appear on the site.

In order to allow a balanced review process allAgents actively encourage agents to comment on every review.

If agents feel they have been unfairly represented and wish to offer an alternative view, they can. This also helps prospective customers evaluate both sides of the story and more importantly, view first-hand how the agent deals with complaints as well as praise during the decision process.

Benefits for Consumers

By encouraging both past and existing customers to place reviews about their experiences with an agent – consumers can find real unbiased reviews from people just like them who have previously bought, sold, rented or let a home from an estate or letting agent in the UK.

Consumer benefits:

  • Being able to read unbiased reviews from real people reduces the uncertainty, fear and doubt normally associated with using a new or unknown provider in the UK property market.
  • Better customer service – by choosing to use only agents with mostly positive reviews and who regularly reply to the reviews left by customers on, consumers are assured that they are dealing with an agent who has customer interests at the heart of all they do.

Benefits for Estate and Letting Agents

By responding to reviews on, UK estate and letting agents can benefit from:

  • Free advertising & enhanced customer service - Each review posted online by a customer is a free form of advertising for your business and gives you the opportunity to monitor customer satisfaction whilst addressing any problems that are mentioned in reviews.
  • Improved search engine results - Search engines such as Google take into account how many times your business name is mentioned in reviews. Additionally, allAgents Premium Support offers additional benefits such as branded banners attached to each review, which link back to your website which can positively impact your business’s search engine rankings.
  • Peer Recommendations - Research shows that consumers trust peer recommendations more than they trust advertising. Consumers are most likely to trust recommendations from people they know, but many also consider online sources to be credible.

Benefits to both Consumers and Agents:

  • AllAgents Annual Awards - Each year we run our Annual Awards which scores agents based purely on what their customers think over a twelve-month period. Every year each agent starts from the same place giving everyone an equal opportunity to become the best in the UK property industry. Agents are judged locally; in an area, a county and nationally. Unlike other awards schemes the awards are not chosen by colleagues, trade bodies, journalists or peers - they are chosen by those who pay the price in cash and experience - consumers. AllAgents Award winners represent the very best of the UK property industry and consumers can feel certain that anyone of our annual winners meet the highest expectations for customer service.

Our History was born in Bristol, England in 2006 as a result of a frustrating experience that a web developer had with his property agent. Slowly and steadily the site gathered a following and got regular mentions in the national and trade press.

Things changed dramatically in August 2011 with new ownership and the injection of private investment. The website has now been redesigned to become an even more valuable tool within the UK property industry with the introduction of the allAgents Annual Awards which highlight the UK’s best performing letting and estate agents on a regional, city and postcode basis.

Free at Point of Use

The core services of the website are FREE to agents and consumers alike. allAgents generates its income by offering advertising on agents' profile and review pages.

As more and more people use reviews to aid them to build shortlists of companies and products, the review profile page becomes more important than the home page of their own websites. So agents can add branding and other sponsorships to their allAgents pages.

Please note we have a firewall between advertising and the moderator of reviews.

Contact Us

We believe our estate and letting agent reviews help customers to compare UK property companies and choose the best one for their needs.

If you would like any further information please use the form on the contact us page. Your input will be very appreciated.

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