allAgents icon allAgents Privacy Policy

allAgents Ltd respects your privacy and is committed to protecting personal information collected from you through our website. This privacy policy governs the way we collect and use information, and by using the services on our website ('Services') you agree to be bound by this policy.

All references within this policy to "we", "us" "our" or allAgents refer to ALLAGENTS Ltd, registration no SC404564, with registered address at registered office address: David Dale Business Centre, 159 Broad Street, Glasgow G402QR. allAgents Ltd is registered with the Information Commissioner under the Data Protection Act 1998, reference number Z2834194.

We reserve the right to change this privacy policy at any time without prior notice to you. Any changes will be posted on our website and become effective at the time of posting. In the event that material changes are made that affect the use or disclosure of your personal information, we will make reasonable efforts to notify you of these changes.

Words used here like "you" or "your" is referred to our website users and any other person you represent and, on whose behalf, you provide information to us.

1. Information we collect from you

When you use the services you will have the option to provide us with personal information, such as your email address, so that we may keep you informed.

When visiting our website, we may place one or more cookies on your computer. This helps us to improve our Services by personalising information you may want. You may adjust the settings on your browser to refuse cookies but some of the Services may not work if you do so. We may also log information from your computer including the existence of cookies, your IP address and information about your browser program in order to allow us to diagnose problems, administer and track your usage of the Services. Please view and satisfy yourself with our full cookies policy here.

1.1 Master data

When you create a profile or write a review on the allAgents, we generate a personal account for you on allAgents ("Account") and collect the following information which is mandatory. The purpose of the collection of this information is to identify you as a unique user when you log on to the allAgents.

  • Your Full Name or Your first name and Last name
  • Your securely encrypted Password
  • Your Email Address

You can add or update your additional details in My Account section after logged in. This additional details will be telephone, photo, address. You have full rights to enable or disable them to be visible in your profile page.

The various types of profiles created by us for each unique roles, collects different sets of information and will also be part of Master data.

Below we have listed various types of profiles available on our website and detailed explanation for each of the profiles data we collect.

  • Reviewers (posting a review or comment)
  • Tenant/Buyers looking for properties on our Property Portal
  • Job Seekers looking for jobs in property industry using our Job Portal
  • Agent/Branch Profile
  • Suppliers Profile
  • Staff Members(including employees, directors, self employed & sub contractors) of firms listed on our directories.
  • Bloggers and anyone that wishes to comment on either a blog or review.
1.2 Information in reviews for Agents

When you write a review about agent, we may collect the information you state in the review, including which agent/branch you reviewed, which service(s) the review concerns, and how you evaluate that agent.

Information collected and may/may not published and will also be part of Master data - (* being mandatory and others are optional)

  • The company you have reviewed, including branch you are reviewing*
  • Your display name* (depending on what you give, you may or may not be anonymous)
  • The capacity in which you used this agent* (e.g. vendor,tenant,etc)
  • Review Title*
  • Overall rating (1-5 stars)*
  • your recommendation to use this agent*
  • Your Review*
  • Property Postcode Prefix* (first part of your postcode)
  • Telephone number (used for SMS review activation, comment notification or for contacting you if any moderation/compliance issues)
  • Allocate two staff members to your review
  • Comment on the agent's fees
  • Address of property (not published)
  • Sold/Sale price or monthly rent
  • If you were satisfied with this agent fees?(published as aggregate)
  • If this agent valuation was accurate? (published as aggregate)
  • Websites used for advertising this property
  • Uploaded Files (Youtube url, pdf, word doc, images etc)
  • Option to subscribe to allAgents newsletter

We collect more information than any generic reviews website, however, this is to provide more realistic data and statistics to help buyers/tenants to find perfect home and agents to build/grow their business on realistic terms. For instance, many agents cover more than one postcode outwith their location and asking for sold price helps to differentiate firms who are specialise in low volume but high value properties from ones that deal in high volume bread and butter homes.

When you write a review for a agent on allAgents, people can show that they find this review useful, we collect how many people read your review, found your review useful but we dont track their identities. Just use this for usability & statistics of each review. or would like to comment on your review.

1.3 Information in Add a Comment
  • Your full name*
  • Your email*
  • Comment*
  • Uploaded Files (pdf, word doc, images etc)
1.4 Report Abuse

if you notify us about a review that you believe violates our Review Guidelines, information which we collect are as follows.

  • Your full name*
  • Your email*
  • Description*(what and why you feel this review constitutes abuse)
  • Your telephone
  • Your mobile
  • Tick this if your company has premium support
1.5 Information when you Contact Agent/Request Valuation

The information that you enter into any of the forms we offer to allow you to contact agents is recorded by us and then sent to the agents that you chose to contact or agents which are covering you postcode. This helps them provide you with a more personalised service. We also send the agents details of your last search to help them find property that matches your requirements more closely.

  • Property Postcode*
  • Property Address*
  • Your Full Name*
  • Your Email Address*
  • Your Telephone*
  • Additional Info
1.6 Information in Property Portal

When you browse through our property portal, we saved your searches, so we can show them in our recent searches.

  • When you click on Request Details for any property, we record some information and send them to agent who has advertise that property. We will tell you which agent we are sending your details and show disclaimer for your consent before 'Send Request to Agent'. Details we collect are as below.
    1. I would like : Request Details and Arrange Viewings
    2. Full Name*
    3. Email *
    4. Phone*
    5. I have a property to sell*
    6. I have a property to Let*
    7. I'd like my property valuation
    8. Message
  • When you share property on facebook, twitter or Email a Friend service of allAgents. We transfer you to third party services.
  • Saving properties -
    If you register with us and save properties you are interested in, we can identify which properties you have saved. We may anonymously aggregate these details to indicate how many users have saved a particular property, but we will not make available to third parties any personal data relating to which users have saved which properties.
  • Property Alerts and Saved Searches

    If you register with us, save searches and/or use the property alerts feature to receive notification when new properties matching your criteria are added to our website, we record the settings you use and which properties have been sent to you. We do not make any information about any property that has been sent to you available to our advertisers or third parties.

    If you are not register user, we save your searches in Cookies, so we can show them in Recent searches.

1.7 Information in Job Portal

  • When you click on Apply Online for any Job listed, we record some information and send them to employer who has advertise that job. We will tell you which employer we are sending your details and show disclaimer for your consent before 'Apply'. Details we collect are as below.
    1. First Name*
    2. Last Name*
    3. Email *
    4. Phone*
    5. Working Status*(UK/EU Citizen, Indefinite Leave to Remain, Work Permit Holder, Sponsorship required)
    6. Upload CV*
    7. Message
  • When you share Job on facebook, twitter or Email a Friend service of allAgents. We transfer you to third party services.
  • Saving Job
    If you register with us and save job you are interested in, we can identify which job you have saved. We may anonymously aggregate these details to indicate how many users have saved a particular job, but we will not make available to third parties any personal data relating to which users have saved which jobs.
  • Job Alerts and Saved Jobs

    If you register with us, save searches and/or use the job alerts feature to receive notification when new jobs matching your criteria are added to our website, we record the settings you use and which jobs have been sent to you. We do not make any information about any job that has been sent to you available to our advertisers or third parties.

    If you are not register user, we save your job searches in Cookies, so we can show them in Recent searches.

1.8 Information in Staff profile

Staff profiles are unique to each individual. Biggest Advantage is a review can be assigned to 2 staff members by reviewer. Also when staff changes his job, he can request for reassigning him to his new company with his own reviews, his portfolio of previously sold properties. You can make changes to your settings from your Account Settings and have full control of what information showuld be visible on your profile page. Your profile is created by your company. They can also update your details, you can opt out if you think your company should not update your personal information. Alternatively, your profile is created when reviewer add you name in their review. In this case, you can claim your profile.

  1. First Name*
  2. Last Name*
  3. Gender*
  4. Email *
  5. Phone Number*
  6. Position*
  7. Profile Picture*
  8. Year of birth*
  9. Favourite sport*
  10. Favourite football team*
  11. Description
  12. Areas & postcodes covered
  13. Facebook Profile link
  14. Twitter Profile link
  15. LinkedIn Profile link

We collect some optinal information like favourite football team , favourite sport as this helps us to provide interesting statistics on what people within the industry have in common. Profile users can log in and opt for what information they wish to be made public including whether they wish their personal information shown.

1.9 Information in Blog

You can register to our blog, add your blog and comments on existing blog. We collect your comment along with information in master data.

1.10 Cookies

The website uses cookies and similar technologies ("Cookies").

When visiting our website, we may place one or more cookies (a small file that is stored by your browser to recognise you and store your preferences) on your computer/device. This helps us to improve our services by personalising information you may want. You may adjust the settings on your browser to refuse cookies but some of the services may not work if you do so. We may also log information from your computer including the existence of cookies, your IP address and information about your browser program in order to allow us to diagnose problems, administer and track your usage of the Services.

By using our website, you accept that we use cookies as described in our Cookie Policy. Please read our Cookie Policy.

1.11 Information from social networks like Facebook and Google+

As part of our services, we provide you with the possibility of connecting your profile on allAgents with your profile on social networks such as Facebook, Google+ ("Social Network(s)"). Some information about you will automatically be collected from Social Networks when registering with allAgents. The information collected from Social Networks depends on what information you have made available on the network and your privacy settings for sharing such information on the network. Depending on the settings, we may e.g. collect the following information about you: Name and/or username E-mail address Profile Photo Gender Date of Birth IP address (automatically collected) Location Your social connections an any other information you have made public via the social network

When you make a request to connect your allAgents profile with a social media network profile, you will be informed about what information we will collect prior to the request taking place.

1.12 IP addresses and browser settings

When visiting allAgents, the IP address and the browser settings of your computer are registered. The IP address is the numerical address of the computer used when visiting the Website. Browser settings are e.g. the type of browser you use, browser language, time zone etc. The IP address and browser settings are registered to enable allAgents.co.uk to trace the used computer in case of misuse or unlawful actions in connection with the visit on or use of the Website. Further, the IP address is used to get your approximate location (city level).

1.13 Newsletters

If you sign up for our various newsletters, we register the information given by you (e.g. your name, email address and newsletter preferences.).

You can sign up for our newsletters when you create an account with allAgents, submit a review or a comment on a review.

We will not hand out our mailing list to third parties, however we have adverts from selected third parties that we feel may be interest to you.

If you no longer wish to receive all or any of these newsletters from us, you may opt out of such communications by following the instructions at the bottom of any of our emails. or by logging on to your allAgents account and updating your contact permissions.

2. How do we use this information?

We use the information we have as below :

  • Provide our services to you, including displaying your reviews, and providing you with access to your allAgents profile.
  • Communicate with you. We use the information that we have to send you marketing communications, communicate with you about our productes & services and let you know about our Policies & Terms. We also use your information to respond to you when you contact us.
  • Promote safety, integrity and security. We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent abuse spam and other bad experiences.
  • We collect IP addresses and computer host names from users leaving reviews and submitting information. This is done for the purposes of moderating genuine customer reviews.
  • If you change your mind about being contacted in the future, please email us at agentsupport@allagents.co.uk and tell us or, if you have consented to being contacted by third parties for marketing purposes, you will need to contact them directly. Alternatively, if you are registered user, you can logged in and change your contact permissions settings.
  • Invite you to leave more reviews by using our Review Invitation Tool. Agents uses our review invitation tool to send you email to leave a feedback for them. allAgents are data processor and agents using this tool are data controller. So we assume that agents have your consent before sending us your details.
  • Contact you, if other users or agents have reported abuse for your review and if necessary, ask you to provide us documentation to verify your review or comments.
  • Send you our newsletters
  • Use in creating statistical reports for our internal purposes like audits,data analysis, fraud monitoring and prevention, in improving our website features, determining effectiveness of our promotional campaigns.

2.1 How we use your information for legal basis?

We need to process your personal information as below :

  • Perform our contract with you (see Article 6.1.b of the GDPR)
  • Comply with our legal obligations (see Article 6.1 c of the GDPR)
  • Purse legitimate business interests of our own related to our website and providing our services to you, or to pursue the legitimate interests of third parties as long as your interested and fundamental rights do not override those interests (see Article 6.1.f of the GDPR)
  • For the establishment, exercise or defence of legal claims, where necessary (see Article 9.2.f of the GDPR)

In those cases, where you have explicitly given your consent to us to process your personal information, for example, when subscribing for allagents newsletters, you can change your consent any time from your settings. However you should be aware that we may have the right to continue to process your information.

If you would like more information about our legal basis for processing your personal information, please contact our Data Protection Officer(DPO). Please check section

3. How do we share information shared?

We use the information we collect to provide our services and to communicate with you. We will only share your personal information outside our group in the following circumstances:

  • When you have consented or directed us to share the information.
  • With service providers or affiliate companies who perform services on our behalf.
  • In order to satisfy any requirement under applicable law, regulation or legal process. Or to protect our rights or prevent any concerns relating to fraud or security.
  • In the event of a merger or sale of all or part of our business whereby personal information may be transferred as an asset of the business.
  • A main purpose of allAgents is to increase the exposure and the availability of the reviews made on allAgents. Hence, we permit other services to show the reviews created on allAgents thus increasing other consumers' knowledge of your reviews.

    The categories of third parties to which the information is disclosed are:
    • Search engines, including e.g. Google and Bing,
    • Facebook - when you share your review
    • Twitter - we tweet your name, rating, review on agents twitter account.
    • Property industry companies that have been reviewed on allAgents.
  • We may share with third parties aggregate information or information that does not personally identify you.
  • allAgents may be required to disclose information by a court order from a competent court of law or public authority in accordance with the existing legislation.
  • 4. Data Controller for DPA and the GDPR

    All personal data is stored securely in accordance with the principles of the DPA and the GDPR.

    • Information for which allAgents is the data controller
      • allAgents shall be data controller for the data you enter while registering with us i.e. your full name, your password and your email address as well as IP address while leaving reviews.
      • We are data controller of the information from reviewer such as name, rating and reviews shown on agents website by using our Widgets or API.
      • Also for sharing users data like Property Address, Full name, Telephone and message from our Get Valuation/ Send Enquiries/ Request Details forms on allAgents with Estate/Letting Agents in your area within our directory.
    • Information for which you are data controller
      • You shall be data controller of the content you choose to show on allAgents and for the data disclosed on your profile on Social Networks, which is the consequence of the connection of your profile on allAgents with your profile on the Social Network.
      • Agents/Branches/Staff/Suppliers are data controller for there own profile visible on allAgents.
      • Reviewer are responsible for showing there display name, rating and reviews/comments on allAgents.
      • The estate/letting agents that post their Details are solely responsible for their accuracy and for getting enquiries relating to those properties. We do not participate in any communications between you and estate agents nor in any part of a subsequent property transaction. We host the Details in good faith but we have not verified them and we make no representations, warranties or guarantees, whether express or implied about the Details. We are also not giving you any advice (investment, financial or otherwise) in respect of any content on our Websites or recommending or endorsing any properties, products or content on our Websites.

    5. Data Processor

    We are data processor to Agents/Branches who are using our Review Invitation tool. Agents are responsible for ensuring that they have the relevant consent for using your personal information.
    It is recommended that they add the fact that they may request feedback on our website in both their contract and website.


    • We collected data from them i.e. customer name, customer email, customer telephone. for creating customer profile on allAgents and send our invitation emails.
    • We use email to send mail inviting customer to leave a review on allAgents for that agent.
    • We use telephone to send SMS invitation to leave a review on allAgents for that agent.

    6. Accessing/Updating/Deleting your data - Staff Profiles and General Users (reviewers, property portal, job portal users)

    Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update or amend it quickly - unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

    We keep the Master Data and other personal details you provide like reviews as long as you have an account with allAgents. If you choose to delete your account, please note that all your details including reviews will be deleted from account. Although, we will save a log of information: your name, email address and date of deletion of your account. We will keep this log for 5 years, henceforth all your log information will be removed permanently.

    We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).

    We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.

    6.1 Updating your Companies/ Business Profiles

    If you discover that the information which allAgents as the data controller process about you is incorrect or misleading, You can edit your company profile by logging in to your account Alternatively, you can contact us with the correction details request.

    allAgents reserves the right to block the access to your business profile. If we block your business profile, you will be informed as well as on the reason for blocking by email.

    7. Third parties

    We use third parties to serve advertisements on our website and these third parties may use parties or other means to help measure the effectiveness of their advertisements. Our website may also include links to other unrelated websites and/or contact forms to other unrelated parties which may collect personal information. Our privacy policy does not extend to these third parties or other websites and we recommend that users refer directly to these parties regarding their privacy policies before supplying personal details to these companies. View our Cookie Policy

    We may use your Personal Information to customise or enhance your experience on the allAgents.co.uk (including the display of advertisements) and communications related to our products or services or those of third parties. In addition, we may share other information we may have about you and your use of the allAgents (such as which pages you have visited) with third parties for those purposes and for the purpose of facilitating the serving of targeted ads for the allAgents on other Web sites.

    8. Data Protection Officer details

    We have a Data Protection Officer (DPO). If you have any questions about the data processing activities performed by us, please email our DPO at privacy@allagents.co.uk

    9. Safety and security

    Personal information is processed and stored in our databases and we have taken reasonable steps to secure and protect the information under our control, including establishing processes to prevent unauthorized access or disclosure of this information. However, whilst we make every effort to ensure the security of your information, we are unable to guarantee the protection of the information from misuse, accidental disclosure or unauthorised acts by others. Information provided by you may be stored or processed outside the United Kingdom.

    10. Contact Us

    If you have questions or concerns about our Policy or you want to know more about how we use your personal information, or changes to your personal information please feel free to contact us at: privacy@allagents.co.uk

    You can also reach us by post.

    Our postal address is -
    David Dale Business Centre, 159 Broad Street, Glasgow G402QR

    allAgents Ltd is registered with the Information Commissioner under the Data Protection Act 1998.
    Company No. SC404564
    VAT Registration number: 130 574 143
    Data Protection number: Z2834194