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iam-sold Ltd

3.8/5, 147 Reviews
73% Recommended

85% sales valuation accuracy

72% sales fee satisfaction

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THE AWARD WINNING AUCTION SERVICE PROVIDER offering a wide range of flexible auction routes. No other auction provider in the UK & Ireland offers such a complete and comprehensive range of property auction services for estate agents to offer to their buyers and sellers. We work in partnership with over 2,000 est
ate agent branches who bring their local knowledge and expertise, and together we offer an award-winning service offering both the Traditional and Modern Method of Auction as well as live and online auction events nationwide.
"Never have I paid so much for ..."

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1 Star Review

By : 'I'm_just_glad_I_got_through_it'
Services : Sales( I bought a property using them)
Would you recommend ? : Yes
Postcode : SE5

8 Oct 2018
People found this helpful11

IAM Sold do not add value to the selling process. In my experience, their primary contribution was for you as the buyer to carry the strong suspicion through the entire process that IAM Sold could well kick you off the contract on the slightest pretense. Their fee would do the same job if it was a deposit which you got back after successful completion - in my view therefore there is no reasonable justification for the fees they charge. My experience is that the competency of the traditional players - vendor + solicitor, buyer + solicitor (& in my case with a leasehold, management company) entirely determine whether the sale progresses successfully or not. Specifically, in exchange for the reservation fee you receive: - 2 contracts which do not agree with each other - when I queried why they did not agree IAM Sold staff were not interested in correcting the discrepancies, suggesting they are ambiguous by design. - 2 contracts which are generic & do not relate to the specific circumstances of your purchase - a reluctance from staff to change anything to make it specific to your circumstance - a reluctance from staff to engage with legitimate questions: I had to directly argue with / contradict IAM Sold staff in order to make the case that my requests were reasonable. - no help on achieving deadlines: everything needed to achieve the deadline is someone else's responsibility (aforementioned traditional players) - rude and challenging phone calls once deadlines have passed (but which only start days after deadlines pass) - no additional knowledge, insight or skill in property, selling property, buying property, negotiation or relationship management - again, the actual process is left to the solicitors, buyer and vendor. In conclusion, my view is that sellers choose them to shed significant risk and buyers are forced to accept that risk. As a buyer, enter into a transaction with IAM Sold only if you are willing to be robust in negotiations and willing to spend a lot of time on the detail. My advice would also be to budget extra for your solicitor - you will need someone capable & willing to put in an equal amount of time to guide you through this process (and defend you if it all goes wrong).


Comments on Agent Fees

Never have I paid so much for so little.

Was this helpful?:

By : Customer Service Manager

11 Oct 2018

Thank you for your comments. The Reservation Agreement is between you and the Buyer and IAM Sold cannot just "kick you off the contract". As a buyer you pay a non-refundable Reservation Fee to reserve the property from sale that is paid in addition to the purchase price. This is not a deposit and as we are so transparent in regard to the Reservation Fee, it is of the buyer's own choice to pay the fee if they wish to purchase the property. You receive one Reservation Agreement that is generic in terms for every buyer. This is to ensure transparency throughout the process and as part of the Reservation Agreement both the Seller and the Buyer have obligations to meet within this agreement. If a buyer fails to meet those obligations then the Seller has the right to terminate the agreement. A buyer is given the Reservation Agreement prior to placing the bid therefore have the choice to abide by the terms of the agreement or not. The terms of the agreement are not up for alteration however in certain buyer circumstances, timescales can be extended or caveats introduced to assist buyers with special circumstances. Once the Sale is agreed there is a dedicated Sales Progression Team who assist in ensuring the deadlines are met however they do not have any leverage with Solicitors or circumstances outside their control that could cause delays to the transactions - they can only enforce the terms of the Reservation Agreement - but use their exceptional negotiation and assertive skills to push Solicitors and customers to act promptly. Whilst we appreciate you may find that rude or challenging, we pride ourselves in delivering excellent customer service and are warm and approachable to ensure a comfortable customer experience. In conclusion, a buyer comes to IAM Sold to agree to purchase a property and pay a fee to do so. They are then obligated to ensure they agree to the terms and conditions of sale, including meeting all obligations and deadlines. In return, we provide them with a service to ensure all matters progress promptly within these deadlines - this is proven by our current average completion rate of 44 days. However, we are sorry this service did not meet your expectations and was not for you. If you wish to discuss your experience further, then please feel free to contact the Customer Service Team directly via email - customerservices@iam-sold.co.uk We wish you well on your future endeavours. IAM Sold Ltd - Customer Service Team

By : I'm_just_glad_I_got_through_it

27 Nov 2018

Thanks for the response. Your reply is in keeping with the rest of the experience of dealing with you - you come across as overly defensive, disingenuous and deliberately ambiguous. This perception arises because you have ignored some of my points, have misleadingly misinterpreted others and contradicted yourself on the remainder. 1) You say the Reservation Agreement is between the Seller and the Buyer. Yet you claim sole right to adjudicate (enforce" is not the right word – you're not the police and have no right to enforce anything) on whether obligations have been met, and retain (and use) the right to threaten to end the process, keeping the fees? 2) My assertion that you add no value is supported by this admission – any Buyer and Seller could use this contract without you just as effectively as with you. You also do not address the point (in fact you fundamentally misunderstood this point – please read this more carefully) that the fee would achieve its purpose as a deposit rather than a fee. As I said, never have I paid so much for so little. 3) You ignored my point that the 2 agreements do not agree – what's the point of been given a generic agreement prior to bidding if you're then presented with a different one after the bid is accepted? You also didn't acknowledge my point that even the agreement that was supposed to be specific to my case was not amended to reflect agreed terms – you refused point blank to do this, leaving all parties relying on emails and verbal agreements. 4) My experience is that the Sales Progression Team is anything but ‘dedicated'. I had to chase them ahead of deadlines, and they only noticed days afterwards that deadlines had passed. 5) The ‘exceptional' negotiation skills you refer to mostly consist entirely of making threats to cancel the process and put the property back on the market. This is not negotiation, and you do it in such a rude way you're not even bothering to dress it up as such. 6) If you had pride in your ‘excellent' customer service, you would respond positively to this feedback, rather than publishing a message in public contradicting and refuting the points I've made. It doesn't come across like you're interested in improving – it comes across that you're more interested in aggressively defending a ridiculous business model than constructively addressing buyers' concerns. 7) Buyers do not come to you – sellers do. This is a disingenuous statement. What might be more accurate is that your customers are the sellers – you act in their interest by leveraging the threat of ending the process to bump the traditional players into acting quickly on partial, ambiguous and contradictory information. The conceit of this is that in my case you failed to do this – as the process was late due to other parties you were unable or unwilling to work with effectively. I should add that since moving into my property that I've learnt that documents I received as part of this process had the wrong address on them, something your team didn't notice. This was one of the things I pointed out at the time and was assured wouldn't be a problem. It was. I would advise you focus on getting the basics right rather than posting further disingenuous messages on review websites.


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Latest Reviews
Performance Statistics
ServicesValuationFeesMin Price of property reviewedMax Price of property reviewed
Sale85.00%72.00%£40,000£2,147,483,647
Review Statistics
From LandlordsFrom TenantsFrom VendorsFrom BuyersFrom Other
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510049627162518
Areas covered
  • East Yorkshire
  • Lancashire
  • London
  • Midlands
  • North of England
  • Northern Lincolnshire
  • South of England
  • South Yorkshire
  • Wales
  • West Midlands
  • West Yorkshire
Address

iam-sold Ltd
6th Floor, Arden House, Regent CentreNewcastle upon Tyne, Tyne and Wear
NE3 3LU
0845 519 3126

Opening Hours
  1. Monday :
  2. Tuesday :
  3. Wednesday :
  4. Thursday :
  5. Friday :
  6. Saturday :
  7. Sunday :
  1. 09:00 - 17:30
  2. 09:00 - 17:30
  3. 09:00 - 17:30
  4. 09:00 - 17:30
  5. 09:00 - 17:00
  6. 10:00 - 14:00
  7. Closed
Services offered
  • Sales
  • Lettings
  • Block Management
  • Surveys
  • Conveyancing
  • Mortgage Advice
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Latest Properties

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Natalie Forwood Made ...

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5 Star Review

By : 'Fabi'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : 4
Would you recommend ? : Yes
Postcode : SO16

28 Sept 2025
People found this helpful

I cannot thank Natalie Forwood enough her outstanding support during my house purchase. She kept me fully updated at every stage, chased everyone involved, and handled every detail with professionalism, patience, and care. Her dedication made what could have been a stressful process smooth and ... Read Full Review

Comments (0)Was this helpful?:
What a terrible appalling ...

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1 Star Review

By : 'J'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : 3
Would you recommend ? : No
Postcode : DY11

12 Aug 2025
People found this helpful

What a terrible appalling experience Wasted 4 months of my life Customer service disgraceful Just want to squeeze as much money out you ... Read Full Review

Comments (0)Was this helpful?:
Do not use this company. Zero ...

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1 Star Review

By : '109'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Vendor)
Would you recommend ? : No
Postcode : DL3

19 Jul 2025
People found this helpful1

Do not use this company. If I could give zero stars I would. Numerous different advisors and all useless. Cost me thousands of pounds, sale fell through, they kept the deposit from the buyer and then noone knew the complaints process. I was told that I couldn’t relist the property and admitted ... Read Full Review

Comments (1)Was this helpful?:

By : r

22 Jul 2025

sorry to hear, I've heard something similar from others, but why would you sell through them in the first place? Was there a problem with the property that prevented a traditional...


Buyers stay well clear, ...

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1 Star Review

By : 'Let'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Sold price : £85000
Would you recommend ? : No
Postcode : DL16

27 Nov 2024
People found this helpful1

Buyers stay well clear, terrible company!!! Ignore their own processes including complaints, will do whatever to force you into buying or keep your reservation fee. I’m learning a very very costly mistake and feel for anyone who’s unfortunate enough to be involved with ... Read Full Review

Comments (1)Was this helpful?:

By : Customer Service Team

28 Nov 2024

Dear Michael, Thank you for your feedback. I am sorry to hear of your upset and frustration with iamsold. I have been unable to locate you by name alone, and would require a property...


A horrible, costly ...

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1 Star Review
UserName

By : 'Pendragon'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Sold price : £225000
Would you recommend ? : No
Postcode : BA6

23 Sept 2024
People found this helpful0

We experienced significant challenges throughout our dealings with IAMSOLD. From the beginning to the eventual failed completion, there were issues with transparency regarding the vendors, their readiness to sell, and the condition of the property. One of the few tasks for their substantial ... Read Full Review


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Comments (1)Was this helpful?:

By : Josh

23 Sept 2024

Hi, Georgina. Thanks for sharing your concerns here. I can see that we have addressed your concerns at Stage 2. You are free to escalate your complaint to Stage 3 for further review, if you remain...


Just wanted to say a big ...

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5 Star Review
UserName

By : 'Annalise'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Online Auctions (I sold a property using them)
Would you recommend ? : Yes
Postcode : BB2

22 Jul 2024
People found this helpful0

Just wanted to say a big Thank you to Ruth Phillips she was extremely helpful and informative and kept me up to date every step of the way. Many thanks Ruth Annalise ... Read Full Review

Comments (0)Was this helpful?:
Buyers beware that the ...

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1 Star Review
UserName

By : 'Joseph'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Would you recommend ? : No
Postcode : M7

1 Jun 2024
People found this helpful1

Buyers beware that the reservation fee is NON REFUNDABLE!! You will not get your money back irrespective of the situation! These people are just crooks in ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

3 Jun 2024

Hi, Joseph. Thanks for sharing your concerns here. The non-refundable nature of the Reservation Fee is disclosed on our website, our Buyer's guide, the Bid Registration, our Terms and...


***Avoid, Avoid, Avoid… ...

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1 Star Review

By : 'Joe'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Online Auctions (Prospective Vendor/Buyer)
Would you recommend ? : No
Postcode : SK14

9 May 2024
People found this helpful2

I had the worst experience using this company. The Modern Method of Auction is an under-regulated field where you have zero rights and you're on your own when you experience poor practices. An hour after winning an auction, I was called up to pay my fees and the Auction Specialist said: ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

20 May 2024

Dear Joe, Thank you for leaving feedback regarding your time with IAM-Sold here and on Trustpilot. I must apologise that our response to you here on AllAgents seems to have not posted back on May...


I deal with Vanessa at Iam ...

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5 Star Review
UserName

By : 'Julian'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Vendor)
Would you recommend ? : Yes
Postcode : SK4

28 Feb 2024
People found this helpful0

I deal with Vanessa at Iam sold. She's brilliant, personable and helpful. Keep up the great ... Read Full Review

Comments (1)Was this helpful?:

By : Thomas Thornton

28 Feb 2024

Hi Julian, Thank you for your 5 star review. It is fantastic to hear Vanessa provides you with an excellent customer service.. I will be sure to pass your feedback on to Vanessa, she will be ...


Big ...

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1 Star Review
UserName

By : 'Asad'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Online Auctions (Prospective Vendor/Buyer)
Would you recommend ? : No
Postcode : RM13

20 Nov 2023
People found this helpful1

hi guys don't deal with these people they are just big thief's and are after to steal you reservation fee money, i went to view the property advertised by Bairstow estate agent, 12 Betterton road , the estate agent lady told me that this property is going on auction however the seller ... Read Full Review

Comments (1)Was this helpful?:

By : Thomas Thornton

21 Nov 2023

Hi Asad, I can confirm that our position delivered to you in our final formal response remains the same. The non-refundable Reservation Fee (as well as being clearly advertised in our marketing ...


As a buyer searching for a ...

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5 Star Review
UserName

By : 'RACHAEL'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Would you recommend ? : Yes
Postcode : SK5

1 Nov 2023
People found this helpful0

As a buyer searching for a house, we came across 3 options all going to auction. Our contact Jodi Gooch could not have been more helpful, informative and passionate about the houses she was looking after and her job ony the while. The buying fees are bit of a kicker when weighing up the value of ... Read Full Review

Comments (1)Was this helpful?:

By : Michela Murray

1 Nov 2023

Dear Rachael, Thank you for taking the time to leave us a lovely review. It is great to hear you had a really positive experience using IAM-Sold. I will be sure to pass on your excellent...


Selling was fast and stress ...

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5 Star Review
UserName

By : 'Brian'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Vendor)
Sold price : £130000
Would you recommend ? : Yes
Postcode : DY10

26 Sept 2023
People found this helpful0

We sold our ex-rental property through Victoria at iam-sold's Newcastle office and found the experience very straightforward and pain free. Victoria kept us informed throughout the process which was achieved in in a matter of weeks. The value obtained was less than we might have realised had ... Read Full Review

Comments (1)Was this helpful?:

By : Thomas Thornton

26 Sept 2023

Dear Brian, Thank you for taking the time to leave us a review about your experience. It is great to hear you had a really positive experience using IAM-Sold. I will be sure to pass on your...


Agent got their fee so all ...

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1 Star Review

By : 'Rob'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (Prospective Vendor/Buyer)
Sold price : £180000
Would you recommend ? : No
Postcode : NN14

14 Sept 2023
People found this helpful0

Attempted to buy through IAM sold. Signed up to bidding process. Team said they would contact us to find out about our experience, made a token effort to keep us informed but failed to communicate fully and keep us in the loop. Shut down the auction before the end. Failed the vendor as we would ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

14 Sept 2023

HI, Rob. Sorry to hear of your disappointment. I can confirm that we are able to end auctions early, or accept offers before the start of an auction, if the Seller wishes to do so. We are legally...


we have sold our property via ...

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5 Star Review

By : 'GEOFFREY'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Online Auctions (I sold a property using them)
Sold price : £390000
Would you recommend ? : Yes
Postcode : YO21

13 Sept 2023
People found this helpful0

we have sold our property via the modern method of auction with the very considerable expertise of stephen quinney out of iamsold's gosforth office. we chose this method upon the thorough description offered by mr quinney which caused us to recognise the advantages and protections MMA ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

14 Sept 2023

Hi, Geoffrey! Thanks so much for this lovely and thorough review! We're really glad to have got a good result for your sale! All the best, Josh Customer...


Purchased my first property ...

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4 Star Review
UserName

By : 'Steve'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Would you recommend ? : Yes
Postcode : B62

25 Aug 2023
People found this helpful0

Purchased my first property from iamsold and it went smoothly. Meena from the completions team was amazing and helped push everything to ... Read Full Review

Comments (1)Was this helpful?:

By : Alisha

25 Aug 2023

Dear Steve, Thank you for your review. Meena is a great member of the team and it is lovely to see that she has been on hand to assist during the transaction. Kindest Regards, Alisha...


Great service !Abi was ...

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5 Star Review
UserName

By : 'Martin'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Online Auctions (I bought a property using them)
Sold price : £450000
Would you recommend ? : Yes
Postcode : S6

22 Aug 2023
People found this helpful0

<p>Great service ! </p><p>Abi was excellent, very helpful and always kept me ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

22 Aug 2023

Hi, Martin! Thanks so much for this kind review! All the best, Josh Customer...


Buyers ...

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1 Star Review

By : 'Mr'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Online Auctions (Prospective Vendor/Buyer)
Would you recommend ? : No
Postcode : SK16

28 Jul 2023
People found this helpful0

Buyers beware! I lost money by getting involved in their 'modern auction'. Unethical practices and lack of customer ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

28 Jul 2023

Hi, there. We're sorry to hear that you've lost money, but there can be a risk when certain recommendations are not followed. Unfortunately, we don't have enough information to address your...


Beware! If the seller ...

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1 Star Review

By : 'Lucy'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (Prospective Vendor/Buyer)
Sold price : £165000
Would you recommend ? : No
Postcode : S60

10 Jul 2023
People found this helpful1

Beware! If the seller withdraws, iamsold will NOT return your reservation fee. There is nothing in the terms and conditions on their website about this. They then give you reasoning behind this which can be argued against with their own t&cs which they ignore and tell you to appeal (so they can ... Read Full Review

Comments (1)Was this helpful?:

By : Stephanie Williams

10 Jul 2023

Hi, Lucy. Thank you for your feedback. As mentioned on the other review platform, The Appeals Process is there to give Buyers the opportunity to challenge the Review Panel's decision to retain...


Abigail Budden was very ...

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5 Star Review
UserName

By : 'SARAH'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Would you recommend ? : Yes
Postcode : S35

7 Jul 2023
People found this helpful0

Abigail Budden was very efficient and extremely helpful in the purchase of our ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

25 Jul 2023

Hi, Sarah! Thanks so much for this lovely review! All the best, Josh Customer...


Excellent service ...

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5 Star Review
UserName

By : 'Paul'
Branch : Newcastle Upon Tyne, 6th Floor, Arden House, Regent Centre
Services : Sales (As a Buyer)
Would you recommend ? : Yes
Postcode : M41

4 Jul 2023
People found this helpful0

Excellent service throughout!! Hannah was excellent and I could not recommend her highly enough in the initial stage and then Laura was excellent seeing me through to completion. Great service my second purchase through I am sold and brilliant on both occasions. Thankyou ... Read Full Review

Comments (1)Was this helpful?:

By : Josh

6 Jul 2023

Hi, Paul! Thanks so much for this lovely review. We're so glad to see comments like yours, and are looking forward to working with you again on your next purchase! All the best, Josh Customer ...


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Kindly note that legally, letting agents need to publish information about their tenancy fees, government-approved redress schemes and client money protection schemes on their website and on third party websites (on which agents are listed). For properties to lease/rent in England, agents need to keep this information up to date and precise on allAgents or specify within the property description.

Complaints Procedure

A copy of our Complaint Handling Procedure can be found via our website link: https://www.iamsold.co.uk/complaints-procedure

Last updated at 3/12/2019, 4:58:25 AM by allAgents

Awards won by iam-sold Ltd

Regional Awards Won by iam-sold Ltd

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