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Ideal Locations

4.8/5, 360 Reviews
94% Recommended

95% sales valuation accuracy

93% letting valuation accuracy

92% sales fee satisfaction

92% letting fee satisfaction

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Ideal Locations estate agents and letting agents background began with a commitment to the community. The realisation of their high goals and standards helped their evolution to become one of the most forward thinking service providers in their chosen specialist sector that grew, and is still growing well beyond t
heir expectations.
"Deposit/..."

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1 Star Review
UserName

Manjit

By : 'Maya'
Services :
Would you recommend ? : No
Postcode : RM9

23 Sept 2022
People found this helpful5

To be honest, if there is an option for -5, I would use it! The worse agency that I have ever dealt with not only in UK. I am not writing down the review as a sort of revenge, or to be mean. But, to help to someone wondering if they should trust their property to be cared, or to move in one of the properties that this agency manage. There are very mixed reviews, so please carefully check all of them. We have moved in five years ago, in one of their properties. When we have signed the tenancy agreement, we have paid our deposit and was advised that the codes for the Deposit Protector Scheme, will be sent in the next week or so. Not happened! We have chased up for the codes numerous times, always assured by Manjit that there is no issue with our money, and when we will be moving out, all will be returned. Years were passing, our deposit was not protected. In 2021, we were informed that one of their colleagues stole our deposit and two of our rents. When we asked what will happen when we are moving out, we were assured one more time from Manjit, that there will be no issues, even he is ready to cover the amount. Nothing like that happened. Even we were asked by Harpreet to prove that we have paid our last rent. We had some maintenance issues, reported from one year and a half, which were not fixed even until we have moved out. We have always paid our rent on time, or earlier, but some of the times delayed to our landlady from their side. So, if you are a landlord, ready to give your property to be managed by them, please bear this on mind. On the day that we were moving out, the property was checked and reported 'clean up to standards'. Then the Big chase up started… Every single day I was calling, or texting, or e-mailing, as they were not giving us any information about our deposit. Instead of that we were always advised that someone will call us back, or Manjit and Harpreet were not in the office. After few weeks, Manjit called, promising that all will be sorted out, then disappeared again. I kept calling and e-mailing, no result, until one day Harpreet hang up the phone, then advised that she is not responsible for the case anymore. As we saw that there is no result after 3 months chasing up, we turn out for help to solicitors. This is just one of the stories you might hear. Of course, I believe that there might be happy customers, and I really hope that the service will improve. However, no one could return our wasted time with them, all the nerves and humiliation for begging for our own money back. The way that they were treating us like annoying them, was absolutely disgraceful! Take it as a friendly advise, and just search for another agency. I do not want to use words like 'frauds' or 'scammers', but definitely the agency is neither professional, neither honest.

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Latest Reviews
Performance Statistics
ServicesValuationFeesMin Price of property reviewedMax Price of property reviewed
Sales95.00%92%£30,000£800,000
Lettings93%92%£400£5,000
Review Statistics
From LandlordsFrom TenantsFrom VendorsFrom BuyersFrom Other
GoodBadGoodBadGoodBadGoodBadGoodBad
59620011391291103
Areas covered
  • E11
  • E12
  • E15
  • E6
  • E7
  • Forest Gate
  • Gants Hill
  • IG1
  • IG11
  • IG2
  • IG3
  • IG4
  • IG5
  • IG6
  • Ilford
  • RM6
  • Romford
  • Seven Kings
  • Stratford
  • Woodford
Address

Ideal Locations
213 Cranbrook RoadIlford, Essex
IG1 4TD
020 8518 1313

Opening Hours
  1. Monday :
  2. Tuesday :
  3. Wednesday :
  4. Thursday :
  5. Friday :
  6. Saturday :
  7. Sunday :
  1. 09:00 - 18:00
  2. 09:00 - 18:00
  3. 09:00 - 18:00
  4. 09:00 - 18:00
  5. 09:00 - 18:00
  6. 10:00 - 15:00
  7. Closed
Services offered
  • Sales
  • Lettings
  • Block Management
  • Surveys
  • Conveyancing
  • Mortgage Advice
Advertise on
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  • ?National Homes Network
  • ?Move With Us
  • allAgents Portal
  • ?OnTheMarket
  • Rightmove
  • Zoopla
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Latest Properties

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BRANCH ASSET
Lettings service ...

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5 Star Review
UserName

By : 'Pradeep'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Owner )
Sold price : £1900
Would you recommend ? : Yes
Postcode : SS16

11 Dec 2025
People found this helpful0

“I am extremely happy with the service provided by Prem. He did a fantastic job letting my Basildon property. His professionalism, communication, and dedication made the entire process smooth and stressfree. I highly appreciate his efforts and would gladly work with him again. Highly ... Read Full Review

Comments (0)Was this helpful?:
Prem was great very helpful ...

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5 Star Review
UserName

By : 'Ronald'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Would you recommend ? : Yes
Postcode : IG1

29 Nov 2025
People found this helpful0

Prem was great very helpful during the process gave quick ... Read Full Review

Comments (0)Was this helpful?:
Highly Recommended ...

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5 Star Review

By : 'Akbar'
Branch : Ilford, 213 Cranbrook Road
Services : 2
Would you recommend ? : Yes
Postcode : IG3

28 Nov 2025
People found this helpful

“I had an excellent experience renting a property with Prem’s help. He was professional, responsive, and very knowledgeable throughout the entire ... Read Full Review

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Quick response and very ...

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5 Star Review
UserName

By : 'Subhan'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( Property Management )
Would you recommend ? : Yes
Postcode : RM10

30 Oct 2025
People found this helpful0

Quick response and very cooperative , very friendly and ... Read Full Review


Comments on Agent Fees

Good customer service

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Subhaan ...

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5 Star Review

By : 'Omar'
Branch : Ilford, 213 Cranbrook Road
Services : 2
Would you recommend ? : Yes
Postcode : IG5

3 Oct 2025
People found this helpful

I recently had the pleasure of working with Subhaan, and I couldn’t recommend him enough. From start to finish, he was extremely helpful, professional, and attentive. He took the time to understand exactly what I was looking and guided me through the whole process with clear communication and ... Read Full Review

Comments (0)Was this helpful?:
Excellent ...

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5 Star Review

By : 'Amaan'
Branch : Ilford, 213 Cranbrook Road
Services : 3
Would you recommend ? : Yes
Postcode : E6

1 Oct 2025
People found this helpful

I had a great experience with Subhaan at Ideal Locations. He was professional, friendly, and very helpful throughout the whole process. He kept me updated, answered all my questions, and made everything really straightforward. I’d happily recommend him to anyone looking a reliable ... Read Full Review

Comments (0)Was this helpful?:
Excellent ...

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5 Star Review
UserName

By : 'Darren'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Would you recommend ? : Yes
Postcode : IG8

1 Oct 2025
People found this helpful0

I had the pleasure of working with Subhaan at Ideal Locations, and I can honestly say his professionalism and dedication stood out from the very beginning. Ideal Locations has always been built on a strong commitment to the community, and Subhaan truly reflects those values. His high standards, ... Read Full Review

Comments (0)Was this helpful?:
P ...

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5 Star Review

By : 'Safvan'
Branch : Ilford, 213 Cranbrook Road
Services : 2
Would you recommend ? : Yes
Postcode : IG11

1 Oct 2025
People found this helpful

I like dealing with prem .he simply the best! He was always there, listened to all our needs, and found us the perfect home that met all the criteria! He made the entire process exciting and not stressful at all. You will not regret choosing prem as your real estate ... Read Full Review

Comments (0)Was this helpful?:
P ...

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5 Star Review

By : 'Safvan'
Branch : Ilford, 213 Cranbrook Road
Services : 2
Would you recommend ? : Yes
Postcode : IG11

1 Oct 2025
People found this helpful

I like dealing with prem .he simply the best! He was always there, listened to all our needs, and found us the perfect home that met all the criteria! He made the entire process exciting and not stressful at all. You will not regret choosing prem as your real estate ... Read Full Review

Comments (0)Was this helpful?:
**“Highly Recommend Mr. Prem ...

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5 Star Review
UserName

By : 'Aju'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Would you recommend ? : No

1 Oct 2025
People found this helpful0

I had a fantastic experience with The Ideal Location Agency, especially thanks to Mr. Prem. He was professional, friendly, and extremely supportive throughout the whole process. From the first viewing to moving in, he guided me with clear communication, quick responses, and genuine care. What ... Read Full Review

Comments (0)Was this helpful?:
Subhaan - ...

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5 Star Review
UserName

UserName

By : 'Hamza'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Owner )
Would you recommend ? : No

30 Sept 2025
People found this helpful0

I’ve had an excellent experience working with Subhaan and Ideal Locations. They were professional, responsive, and proactive in finding suitable tenants my property. The entire process was smooth and efficient, with clear communication and regular updates at every stage. They handled viewings, ... Read Full Review

Comments (0)Was this helpful?:
Bhargavi made renting ...

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5 Star Review
UserName

By : 'Mindi'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Rent PCM : £500
Would you recommend ? : Yes
Postcode : IG1

30 Sept 2025
People found this helpful0

Bhargavi was efficient, friendly, and highly professional throughout the rental process. She kept me informed at every step and made sure everything went smoothly. I appreciated her clear communication and attention to detail. Highly ... Read Full Review

Comments (0)Was this helpful?:
Prem Chand Made Renting ...

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5 Star Review
UserName

By : 'Mindi'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Owner )
Rent PCM : £500
Would you recommend ? : Yes
Postcode : IG1

30 Sept 2025
People found this helpful0

Prem Chand was professional, responsive, and easy to work with throughout the rental process. He communicated clearly, answered all my questions promptly, and made everything run smoothly from start to finish. Highly recommended anyone looking to rent with ... Read Full Review

Comments (0)Was this helpful?:
Prem is a super star ...

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5 Star Review
UserName

By : 'Shamz'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Owner )
Sold price : £2800
Would you recommend ? : Yes
Postcode : E6

11 Aug 2025
People found this helpful1

I highly recommend recommend Prem at Ideal Locations. He works tirelessly and professionally to find tennants. He is very ... Read Full Review

Comments (0)Was this helpful?:
Ideal location provides ...

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5 Star Review
UserName

By : 'NS'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Would you recommend ? : Yes
Postcode : IG1

6 Aug 2025
People found this helpful0

Ideal location provides Excellent service & Clear Communication and easy Process to get ... Read Full Review

Comments (0)Was this helpful?:
Let a ...

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5 Star Review

By : 'Samik'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Would you recommend ? : Yes
Postcode : IG3

26 Feb 2025
People found this helpful0

I had an amazing experience renting a property with the help of Prem. From start to finish, he was incredibly fast, efficient, and professional. He made the entire process smooth and stressfree, ensuring I found my dream home in no time. His attention to detail and dedication to helping tenants is ... Read Full Review

Comments (0)Was this helpful?:
Within two weeks, I was able ...

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5 Star Review
UserName

By : 'Premchand'
Branch : Ilford, 213 Cranbrook Road
Services : Land & New Homes
Would you recommend ? : Yes
Postcode : E12

10 Oct 2024
People found this helpful1

Within two weeks, I was able to find a rental home that satisfied all of my needs because of their prompt assistance.Thank you ideal location for helping me through out my house questing ... Read Full Review

Comments (0)Was this helpful?:
Highly Recommend for ...

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5 Star Review
UserName

By : 'Ravish'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Owner )
Rent PCM : £2500
Would you recommend ? : Yes
Postcode : E12

9 Oct 2024
People found this helpful0

I was thoroughly impressed with the agent responsible for finding tenants for my property. Their professionalism and efficiency stood out, and I appreciated their respectful and helpful demeanor throughout the process. They provided valuable insights into the legal obligations of renting out ... Read Full Review

Comments (0)Was this helpful?:
Amazing agency to work with. ...

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5 Star Review

By : 'Halima'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Owner )
Rent PCM : £5000
Would you recommend ? : Yes
Postcode : NW4

25 Sept 2024
People found this helpful0

Amazing agency to work with. Adnaan was especially helpful from start to finish and would highly recommend anyone to work with Ideal ... Read Full Review

Comments (0)Was this helpful?:
Assistance significantly ...

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5 Star Review
UserName

By : 'Aslama'
Branch : Ilford, 213 Cranbrook Road
Services : Letting( As a Tenant )
Would you recommend ? : No
Postcode : E2

29 Apr 2024
People found this helpful0

Assistance significantly contributed to a positive and efficient property acquisition process.Really ... Read Full Review

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Kindly note that legally, letting agents need to publish information about their tenancy fees, government-approved redress schemes and client money protection schemes on their website and on third party websites (on which agents are listed). For properties to lease/rent in England, agents need to keep this information up to date and precise on allAgents or specify within the property description.

Complaints Procedure

Ideal Locations Complaints Handling Policy Our complaints policy We are committed to providing a high-quality legal service to all our clients. When something goes wrong, we need you to tell us about it. This will help us to improve our standards. If you have a complaint, please contact us with the details. We have eight weeks to consider your complaint. If we have not resolved it within this time you may complain to the Legal Ombudsman. What will happen next? 1. We will send you a letter acknowledging receipt of your complaint within three days of receiving it, enclosing a copy of this procedure. 2. We will then investigate your complaint. This will normally involve passing your complaint to our client care partner, Sue Kaur, who will review your matter file and speak to the member of staff who acted for you. 3. Sue Kaur will then invite you to a meeting to discuss and hopefully resolve your complaint. She will do this within 14 days of sending you the acknowledgement letter. 4. Within three days of the meeting, Sue Kaur will write to you to confirm what took place and any solutions she has agreed with you. 5. If you do not want a meeting or it is not possible, Sue Kaur will send you a detailed written reply to your complaint, including her suggestions for resolving the matter, within 21 days of sending you the acknowledgement letter. 6. At this stage, if you are still not satisfied, you should contact us again and we will arrange for an appropriate alternative such as review by another local solicitor or mediation to review the decision. 7. We will write to you within 14 days of receiving your request for a review, confirming our final position on your complaint and explaining our reasons. 8. If you are still not satisfied, you can then contact the Legal Ombudsman, PO Box 6806, Wolverhampton WV1 9WJ about your complaint. Normally, you will need to bring a complaint to the Legal Ombudsman within six months of receiving a final written response from us about your complaint or within six years of the act or omission about which you are complaining occurring (or if outside of this period, within three years of when you should reasonably have been aware of it). For further information, you should contact the Legal Ombudsman on 0300 555 0333 or at enquiries@legalombudsman.org.uk

Last updated at 12/8/2017, 8:40:50 AM by allAgents