This is an ongoing review of Express as we are currently trying to sell with them.
I have reviewed much of the positive & negative commentary about this agency and will update this review as we proceed through the process.
Firstly I am an experienced business adviser and have studied buying behaviour at 1st Class Degree level so I consider myself qualified to contribute to the debate about business processes and the psychological buying process that is being leveraged by this company to pro-actively stimulate a somewhat depressed market.
Whilst I aim to be objective - as the seller, we are naturaly wanting to achieve the best price possible in the current market from qualified viewers in a position to proceed. On the other hand, we understand that a potential purchaser would wish to buy the most suitable property (hopefully ours) at the lowest possible price (lets call this 'THE GAP') This is basic common sense - but the psychological buying process in such a depressed market does not serve a 'traditional' agency approach i.e. react to the market, ignore too high priced property on your books, don't really consult with your seller on market fluctuation, let anyone view etc. you get the picture.. we had been on the market for nearly 3 years before Express and have the scars to prove it!
Consequently we responded to a quite radical, proactive approach to get interested parties together for some serious negotiations aimed at bringing THE GAP closer enough to both parties to stimulate a purchase when there is much uncertainty about current and future values of most peoples main asset - a very emotive subject. At this point I will stop buying behaviour stuff and get onto where we are up to so far (more of which later)
We have been on the market with Express for less than 24 hours and have our first viewing next Wednesday at (substantial) offers in excess of £329.950 (wish us ALL luck;0) TTFN ... Kevin